Our Story - Dezire Natural
The Middle Path of Good Health and Great Taste
Founded in 2002, Dezire Natural was born from a simple yet powerful vision—to create truly healthy, sugar-free indulgences that don’t compromise on taste. We believe that health-conscious individuals, diabetics, and those making mindful lifestyle choices shouldn’t have to give up on their favorite sweets. Our mission is to bridge the gap between nutrition and indulgence, making guilt-free and low-GI treats accessible to all.
Our Inspiration – The Dezire Natural Journey
The idea for Dezire Natural stemmed from a deep concern for the increasing risks of diabetes and lifestyle diseases caused by excessive sugar consumption. The founder, driven by a passion for healthy living, saw the lack of truly healthy, sugar-free sweets in the market. Many alternatives were either packed with artificial sweeteners or lacked the authentic taste and richness of traditional sweets.
Thus, Dezire Natural was created—bringing together the best of nature, scientific innovation, and culinary craftsmanship to offer sugar-free, low-glycemic, and delicious sweets that people of all ages can enjoy.
Our Mission
To provide healthy, sugar-free, and low-GI alternatives that allow people to enjoy their favorite indulgences without compromising on taste or health.
Our Vision
To be the leading brand for sugar-free, low-GI sweets and health foods, setting the gold standard for taste, quality, and wellness.
Our Core Values
✔ Health First – We ensure all our products promote well-being and balanced nutrition.
✔ No Compromise on Taste – We craft our sweets to deliver the same indulgence as traditional treats.
✔ Natural & Safe – We use scientifically backed, natural sweeteners with a low glycemic index.
✔ Trust & Transparency – Our commitment to quality, purity, and customer well-being is at the heart of everything we do.
Why Choose Dezire Natural?
🔹 100% Sugar-Free & Low GI – Sweetened naturally with Levulose (GI: 19), making our products safe for diabetics and health-conscious individuals.
🔹 Crafted for Indulgence – Unlike most sugar-free sweets, our range offers a rich, authentic taste with no bitter aftertaste.
🔹 Premium Quality – Made in an ISO 22000:2018 & HACCP Certified facility, ensuring the highest safety and quality standards.
At Dezire Natural, we truly believe in "The Middle Path of Good Health and Great Taste." Indulge in your favorite sweets guilt-free, knowing they are crafted with care, expertise, and a passion for your well-being.
Our Leadership Team
Shri Krishnamachari Ramu – Founder (Late)
Dezire Natural was founded in 2002 by K. Ramu, a visionary entrepreneur with a deep passion for redefining the way people consume sweets. Driven by a mission to create truly healthy yet indulgent food, he pioneered the development of low-GI, sugar-free sweets long before health-conscious choices became mainstream. His unwavering commitment to quality and innovation laid the foundation for Dezire Natural’s journey.
Ms. Lavanya Ramu – Managing Director
Carrying forward the legacy of Dezire Natural, Lavanya Ramu plays a pivotal role in ensuring the brand’s commitment to excellence, innovation, and customer satisfaction. With a strong focus on creativity, product development, and maintaining the highest food safety standards, she continues to push the boundaries of what’s possible in healthier indulgence.
Mr. Suresh Srinivasan – CEO
As the CEO of Dezire Natural, Suresh Srinivasan is at the helm of the brand’s expansion, digital transformation, and strategic growth. With a keen eye for evolving consumer preferences and health trends, he drives the brand’s mission of making healthier sweets accessible to all. His passion for educating people about low-GI nutrition and sustainable health choices reflects in every aspect of Dezire Natural’s offerings.
Rtn. T R Nandakumar – President
A respected leader and an experienced professional, Rtn. T R Nandakumar brings his expertise in business strategy and operational excellence to Dezire Natural. With a strong background in organizational leadership, he plays a key role in guiding the company’s long-term vision while ensuring its core values remain intact. His dedication to health, wellness, and ethical business practices strengthens Dezire Natural’s mission of delivering truly healthy and guilt-free indulgence.